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Video Production Business Tips - Questions Every Videographer Should Ask in a Sales Meeting

If you want to get more contracts for your video production business, it all starts with the questions you ask in the sales meeting. The right questions will give you everything you need to know. See below for a list of some of the questions you need to know in order to win more video production contracts. PURPOSE OF THE PROJECT Describe the purpose of this project. Why does the client want/need to produce this video? TARGET AUDIENCE Who is the client trying to reach with this video/media project? Be as specific as possible. COMMUNICATION OBJECTIVE What does the client hope to communicate to the target audience in this video/media project? What does the video/media project need to include in order to influence the target audience? DISTRIBUTION STRATEGY How does the client plan to distribute the finished video/media project to their target audience? What are the presentation settings in which the project will be displayed? (one-on-one meetings, lobby/waiting areas, direct mail,
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3 Tips For Making The Family Portrait Fun

Every family needs a portrait and not everyone wants the same traditional group photo. These days people are after a more human touch and may include fun and wacky ideas. Location Finding the right location can completely alter your photo. The background adds lots of contrast and will alter the mood of the photo. A photograph tells a story and you will want a location that will complement the story. Here are a few ideas to make your family photos more interesting: Trendy: If you're in town take a walk down the city streets and look for trendy spots, such as garage fronts, brick buildings, park benches and side walks. Grit: Visit your local junkyard and take a few shots between piles of scrap metal and written off cars stacked on top of each other. Fewer distractions: The best natural shots do not have a lot going on in the background and appear calming and friendly. A great place is big open fields filled with tall grass. Instead of walking to the park, take a walk down a natu
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Video Production Business Tips: Improve Your Connection With Video Production Customers

I don't really promote free video production work to non-profit organizations if there is no effect on the marketing aspect of your business. If you don't know if you will agree to work with these people on a pro bono basis, here are some questions you can ask yourself. 1. Are some of my best video clients part of this non-profit organization? If your clients are part of this organization, this is the best way to enhance your connections with them especially if you make thousands of dollars for their projects. It's a personal way to show them that you have the same principles when it comes to sharing to the community. Just be cautious in committing to too much of these projects because they might get in the way of all your scheduled projects for paying clients. 2. Are my prospective customers associated in this non-profit? If so, I will give you the same points as what I have mentioned above. If you get to be involved personally with the corporate heads of these prospe
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How a Video Production Company Can Create a Lasting Image of Your Business

Technology has really turned up a notch these days. Almost everything a person does involves the use of the different inventions and innovations brought about by technology. When you call your loved ones you use mobile phones to do it; when you are doing the laundry, you need the assistance of the washing machine and so forth. Now you already know that advertising plays a big part in a business. Also, you know how common business advertisements are on the web. You have probably seen countless video's about guides, tips, tutorials and the like. Well these videos are made to show people that such product or service is indeed effective. Yes articles are known to be good tools but believe it or not, video productions are even more effective. Informative Videos There is no doubt that people are more inclined to view videos than to read articles. However, doubt is created when the informative part of the video ceases. If you fill your videos with fluff, people will not like what they
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